monkeys, all monkeys!

submission info
get to know a ceo

larry stevenson
Larry N. Stevenson

  • President and Chief Executive Officer Chapters Inc.
  • Vice-Chairman, Retail Council of Canada
  • sits on the Board of the Bishop Strachan School, the Oshawa Group, CAE Inc., the Shaw Festival and Frontier College (Canada's original literacy organization).

Graduate of Royal Military College in Kingston, Ont., he served as a paratrooper captain in the Canadian Airborne regiment before earning an MBA from Harvard Business School.

Worked in Boston and Europe as a management consultant for Bain & Co., an international strategy and venture capital firm. He quit in 1993 and quickly convinced a group of institutional investors to back him in buying and merging the SmithBooks and Coles chains. Stevenson's blunt approach quickly earned him the nickname of "Storm trooper" and prompted many in the book industry to predict the death of independent bookshops.

He was one of Canada's Top 40 Under 40 in 1995 and was selected as Ontario's "Retail Entrepreneur of the Year" for 1997.

unsure. he owns almost %10 of Chapters, though. their last annual financial showed total revenue at $456,611.

Current Problem:
U.S. book giant Barnes and Noble Inc. owns 20% of Chapters.

Business As Usual:
"a Cdn book retailer, operating bookstores in all provinces; selling books & book-related products such as newspapers, magazines,audiobooks & educational & entertainment-oriented CD-ROM software.It operates 327 stores under the names: Chapters,Coles,Smith Books/LibrairieSmith,The Book Company and World's Biggest Bookstore. It also sells on the Internet & operates McGill University Bookstore."

"Chapters' strategy is to develop seamless and dynamic integration of our stores and our Internet sites," said Mr. Stevenson. "The store kiosks are an example of that unique integration, allowing our stores to use our on-line assets, and expanding the use of our on-line business by using our stores."

Stevenson estimates that the Canada can support between 125-150 Chapters stores. Asked if he plans expansion into the U.S. he says "None whatsoever. I think it has been one of the biggest mistakes Canadian retailers have made. There's a belief that you can go into the world's most competitive retail market, put your toe in the water and not get it bitten off. The U.S. is last market I would go to if I was in every country in the world."

Larry N. Stevenson
Phone: 416 - 243-3138
Fax: 416 - 243-3370
Chapters Inc.
90 Ronson Drive , Toronto, ON, M9W 1C1